Marketing

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Marketing

How to Save Money on Marketing

A lot of businesses these days spend thousands of dollars on their marketing efforts. They shell out capital to pay for advertisements in both digital and print platforms. They hire tons of employees to fill their marketing team. They continue to invest in seemingly effective promotional solutions. Many businesses make this mistake, but realize later

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Marketing

Recruitment Amid the Pandemic: How to Attract and Hire Top Talents at This Time

The COVID-19 pandemic is quickly altering how we do business. People are experiencing restrictions on physical interaction and movement, forcing some companies to close their operations temporarily. Others have to settle for working from home to continue meeting customer demands. With the pandemic stopping economic activity in many sectors, some companies have slowed down their

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Marketing

Challenges of Growing a Brand and Ways to Deal with Them

Do you want to start growing your business? You are constantly meeting your goals, sales are booming, and customers, old and new, are happy. You and your employees are proud of your achievements, and now you are ready to take your brand to new heights. Now what? Before you scale up and start putting plans

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Marketing

Four Customer Satisfaction Strategies That Work

It is true that the more customers you gain, the better. But if you fail to satisfy the needs of your current clients, then you will have a hard time retaining them. The lower your client satisfaction rate, the lower your chances of business growth. The better your rating, the more clients you retain. If

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Marketing

Pre-Production in Business: The Essential Steps for Marketing Strategies

Companies do not immediately work on a product as soon as the business owner comes up with an idea. The people within the company will dedicate a lot of effort and thinking into whatever they produce to make sure that their investments are worth it. A lot of work is put into the pre-production of

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Marketing

4 Unusual Advertising Strategies to Get People Talking About Your Company

The business game has been going on for so long that it is starting to get difficult to come up with surprises. You might probably be able to come up with a list of the most common advertising strategies used by companies and identify over a hundred items. The problem with overused marketing tools is

Marketing

Is Franchise Ownership in Your Future? Let These Industries Decide

Franchises are more accessible and affordable now more than ever. As more startups spring left and right, franchise ownership becomes a more attractive option for entrepreneurs who don’t want to go through the process of building their business themselves. This brings about a new perspective to the adage, “if you can’t beat them, join them.”

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Marketing

How to Prepare Emotionally and Financially for Retirement

Who hasn’t thought about what they’ll do during retirement? Sleeping in with your loved ones and no annoying alarm clocks to ruin the peace. Relaxing by the beach with a cocktail and a murder mystery novel. To finally be free of the trappings a 9-5 job brings – long commute times, condescending bosses, and never-ending

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Marketing

Become Your Boss: Starting Your Own Business

Working at your desk should not be the limit of your ambitions. You need to look higher and dream bigger. Consider starting your own business to become your own boss. It can be an intimidating idea, but it is very possible if you do it right. Here are some tips that should help you with

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