Are you having a hard time converting leads into clients? Is your business struggling with a lack of contacts and conversions?
The main thing you need to consider in building your client base is to make sure you are there to serve and help as many people as you can.
For instance, if you’re in the business of fuel management systems, give your clients the most efficient and effective means to measure, manage, and maximize the fuel consumption of their transportation and construction businesses.
Aside from genuinely helping people, here are a few more tips to widen your reach and increase your client and customer base.
3 Simple Yet Effective Ways of Building Your Client Base
1. Be active in Facebook groups.
Don’t mind what people say that Facebook won’t do much for a business. Despite its smaller organic reach, Facebook is a great source of contacts and potential leads.
Join and actively participate in Facebook groups geared toward your target market. When we say actively participate, we don’t mean shameless plugging and promoting. Interact with people, be helpful and answer questions or any concerns anyone might have.
Your expertise on certain subject matters will get around and people will start looking to you for answers to their concerns. That’s all there is to it.
2. Write blogs with your target audience in mind.
One way that companies reach potential clients online is by creating meaningful and relevant content for their blog sites targeting their specific market.
If you’re a toy seller, you can write a comparative blog between similar toy products — their pros and cons, differences in prices, and other similar things. Are you a fitness trainer? Write about alternative home workouts for those who don’t have time to hit the gym.
Make your content interesting and valuable to your target market. Your goal is to get them to subscribe to your blog and eventually convert them into clients. One thing to remember when creating content online is to make sure you pump up your SEO.
3. Develop a strategic email marketing system.
Email, contrary to what others say, is still an effective way to generate leads and make conversions. Although most people already have different social media accounts, not every one of them will regularly log-in to see what’s happening or to check for messages.
They are more likely to regularly check their email inboxes as most of them use these for work. You just need to streamline your email list and create highly engaging spiels to engage your subscribers.
Why market through email? It is known to be 40 times more effective at conversions compared to social media. That alone speaks for itself. This is one tool that you should never neglect if you are serious about increasing your audience reach.
Finding the clients, retaining them, and bringing in some more may be hard work but as long as you keep in mind that you’re in business to help people with their needs then you will do just fine.
After all, the main reason you went into business is to fill in a need. As long as you keep your business service-oriented, people will continue to come to you.